#VoteLikeAMadre
During the 2024 election cycle, we inspired Latina moms to vote for climate action by reframing voting as an act of love and a pinky promise to their children's future. Through the #VoteLikeAMadre campaign, featuring Latina celebrities, we mobilized Latina voters to take action and helped drive civic engagement.
Tefi Pessoa
Camila Cabello
América Ferrera
Gina Torres
Ana Bárbara
Rita Moreno
Mayan López and Ann Serrano
In partnership with Potential Energy Coalition and Latino Victory.
Role: Senior Copywriter
AD: Christian Juarbe