¡HOLA!
I’m a bilingual copy, writer, and multicultural creative with nearly a decade of experience helping brands connect with people across cultures.
I've worked as a creative in the United States, Puerto Rico, and Spain. Currently, I’m based in NYC, freelancing as an ACD, copywriter.
Whether I'm writing in English, Spanish, or Spanglish, my goal is to make sure ideas feel local, authentic, and not translated by Google 😉
When I’m not working, you can find me taking the Ferry and reminding myself that NYC might not be Puerto Rico, but I’m still an island gal!!! Trying out new wines, eating delicious food, traveling, or dumping my ideas into whatever is closest to me — might be my phone, notebook, or a Word doc.
PS. I LOVE the em dash and the semicolon; they give texts that je ne sais quoi every single time ✨
PROJECT WISHLIST
Alcohol Beverages (If it’s wine or beer-related, count me in!)| Beauty (I miss making beauty campaigns!) | PSA Campaigns (Mental Health, Equality, Diversity, Abortion, Civil Rights, Latino Issues)
RECONIGTIONS
Cannes Lions / 2x Shortlists
Effie Awards / 1x Global Grand Best of Best, 1x Gold, 1x Silver
El Ojo de Iberoamérica / 1x El Ojo Local (Best Country Idea), 1x Silver, 1x Bronze
FIAP / 1x Silver, 4x Bronze
Festival Cúspide / 1x Gran Cúspide, 6x Gold, 3x Silver, 1x Bronze
Prints featured in Lürzer's Archive Magazine - Issue 3/2019
FREELANCE PARTNERS
Mother NY • DraftLine LA • The Community • Dieste • Translation • Tracy-Locke • Dieste Health • Lovers Not Haters • Beautiful Destinations • Potential Energy Coalition • Good Rebels Madrid • 160over90 • Digitas North America • DDB Latina Puerto Rico (NAZA/TBWA) • Mischief @ No Fixed Address